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In the press

Victoria Ha on ContenderCast with Justin Honaman

We’re thrilled to share that Victoria Ha, founder and CEO of Match My Makeup, was recently featured on the ContenderCast podcast with host Justin Honaman.

Retailer Partnerships

Beauty of Joseon Partners with Match My Makeup for Its First-Ever Colour Cosmetics Launch

Retailer Partnerships

Kmart Australia Teams Up with Match My Makeup for Seamless Omnichannel Shade Matching Experience

Retailer Partnerships

Dermablend Partners with Match My Makeup to Deliver Precision Foundation Shade Matching

Dermablend Professional, the industry leader in high-performance complexion products trusted by dermatologists and makeup artists alike, has partnered with Match My Makeup to offer science-driven foundation shade matching to customers worldwide.

Retailer Partnerships

Jane Iredale Partners with Match My Makeup for Clean, Confident, Personalised Shade Matching

Retailer Partnerships

What Does Ariana Grande Have in Common with Match My Makeup?

Retailer Partnerships

Beyond Labels: How KimChi Chic Beauty and Match My Makeup Are Making Shade Matching Truly Inclusive

The beauty industry is undergoing a bold transformation—one that moves beyond gender labels and embraces individuality as its core. Increasingly, brands are choosing to focus on self-expression, lifestyle, and personal identity rather than traditional gender-based marketing.

Retailer Partnerships

Match My Makeup Partners with David Jones to Power Shade Finder and Virtual Try-On for Australian Shoppers

Retailer Partnerships

U Beauty Partners with Match My Makeup for a Scientific Approach to Shade Matching

Retailer Partnerships

ICONIC London Boosts Sales with Match My Makeup’s Foundation Shade Finder

ICONIC London, known for its glow-enhancing, beauty-editor-approved products, has officially partnered with Match My Makeup, the world’s most accurate foundation shade finder, to deliver a more confident, personalised shopping experience to its global customer base.